Adidas: The Creator Brand

I never knew the mantra behind Adidas until I discovered this article. After reading, it makes so much more sense to me why this brand is so successful and continues to gain popularity at an increasing rate. Adidas calls every single one of their employees "creators". This seemed odd at first, however after reading I understand that the employees are way more involved in the creative process than what meets the eye. Regular store employees have the opportunity to sit in on meetings during the design process to help give advice on what they see consumers liking and wanting. Thus, the brand is able to get opinions from all types of their because they feel that everyone has advice and input to give. Adidas values their employees' opinions immensely.

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